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Press Review
July 2009
For the whole duration of the Event, Bauli will animate streets in Rome with free products distributed from 5 promotional rickshaws branded "Bauli il Croissant".
The athletes who attend the next Swimming World Championships will have their days pleasantly sweetened by Bauli which, as OFFICIAL SUPPLIER OF ROME 09, will offer its Croissants in a free kit distributed daily in the refreshment areas reserved for the attendees of all disciplines: an international audience that will appreciate the line of Croissanterie Bauli made up of 16 different items and flavours.
For the Verona-based Company, which is already the official sponsor of the Italian Swimming Federation , this will be a perfect opportunity for visibility during this important sporting event, which will be held from July 17th to August 2nd in the FORO ITALICO located in the Italian Capital (www.roma09.it).
Bauli has organized other original communication initiatives designed specifically for this sporting event.
In collaboration with the Agency Idea Manager-Fullsix , a nice street marketing activity will take place. Fun and sweetness will have the opportunity to meet along the streets of Rome: 5 fantastic rickshaws will move in and out of the Foro Italico, animated by "sweet boys" dressed in lilac who will be giving away croissants, explaining Bauli products, and presenting the initiatives related to the contest "Vinci un'estate di dolce far nuoto" and to new website www.dolcefarnuoto.it.
For the entire duration of the event whomever participates in the contest "Vinci un'estate di dolce far nuoto" will have the daily opportunity to win a fantastic Italian National Swimming Team beach towel by Jaked: simply by registering on the website www.dolcefarnuoto.it where they can discover all of the curiosities of the world of swimming as well as Bauli's testimonial Alessia Filippi, silver medal winner in the 800m free style at the Beijing Summer Olympics.
Via web, the Roman champion will interact with her fans through a diary where she will relive all of the emotions of those who, like her, live the passion of swimming. On the website, there is also a section in wich questions can be posted for the athlete and where, each month, Alessia will respond personally the three most voted questions.
"Dolce far nuoto" is a project based upon the promotion of swimming as an ideal sport for everyone, to stay fit and have fun. Bauli has always supported this initiative because it best expresses the desire to live and to share time with others in a happy and healthy way: for this reason Bauli and Fin have signed a partnership that provides for an intense promotional campaign that motivates people to dedicate themselves to this pleasant and healthy activity.
For the Verona-based Company, which is already the official sponsor of the Italian Swimming Federation , this will be a perfect opportunity for visibility during this important sporting event, which will be held from July 17th to August 2nd in the FORO ITALICO located in the Italian Capital (www.roma09.it).
Bauli has organized other original communication initiatives designed specifically for this sporting event.
In collaboration with the Agency Idea Manager-Fullsix , a nice street marketing activity will take place. Fun and sweetness will have the opportunity to meet along the streets of Rome: 5 fantastic rickshaws will move in and out of the Foro Italico, animated by "sweet boys" dressed in lilac who will be giving away croissants, explaining Bauli products, and presenting the initiatives related to the contest "Vinci un'estate di dolce far nuoto" and to new website www.dolcefarnuoto.it.
For the entire duration of the event whomever participates in the contest "Vinci un'estate di dolce far nuoto" will have the daily opportunity to win a fantastic Italian National Swimming Team beach towel by Jaked: simply by registering on the website www.dolcefarnuoto.it where they can discover all of the curiosities of the world of swimming as well as Bauli's testimonial Alessia Filippi, silver medal winner in the 800m free style at the Beijing Summer Olympics.
Via web, the Roman champion will interact with her fans through a diary where she will relive all of the emotions of those who, like her, live the passion of swimming. On the website, there is also a section in wich questions can be posted for the athlete and where, each month, Alessia will respond personally the three most voted questions.
"Dolce far nuoto" is a project based upon the promotion of swimming as an ideal sport for everyone, to stay fit and have fun. Bauli has always supported this initiative because it best expresses the desire to live and to share time with others in a happy and healthy way: for this reason Bauli and Fin have signed a partnership that provides for an intense promotional campaign that motivates people to dedicate themselves to this pleasant and healthy activity.