Company Data
Bauli Group Turnover 10/11
414,9 million Euro
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Investments in advertising: over 25 million Euro Source: NIELSEN - Gross investments.
Brand awareness index: 98% Source: Demoskopea
Brand awareness index: 98% Source: Demoskopea
Easter Market
Purchasing families 3,4 million
Dove-shaped Easter cake market share 25,6
Easter cake market share 17,4
Special occasions market share 26,6
Purchasing families 1,3 million for easter egg
Bauli Egg market share 10,3
Source: NIELSEN PA11
Dove-shaped Easter cake market share 25,6
Easter cake market share 17,4
Special occasions market share 26,6
Purchasing families 1,3 million for easter egg
Bauli Egg market share 10,3
Source: NIELSEN PA11
Christmas Market
Purchasing families 7,2 million
Festive products market share 27,1
Traditional Panettone market share 21,6
Traditional Pandoro market share 34,6
Special occasions market share 28,0
Cake market share 28,8
Source: NIELSEN NA10
Festive products market share 27,1
Traditional Panettone market share 21,6
Traditional Pandoro market share 34,6
Special occasions market share 28,0
Cake market share 28,8
Source: NIELSEN NA10
Continual Product Market
Snack Market
Purchasing families 6,4 million
Croissant share 20,8
Cake share 11,2
Source: SymphonyIRI A.T. june 2011
Biscuit Market
Purchasing families 6,2 million
Bucaneve share 3,8
Source: NIELSEN A.T. june 2011
Cracker Market
Purchasing families 2,3 million
Doriano share 11,0
Source: NIELSEN A.T. june 2011
Purchasing families 6,4 million
Croissant share 20,8
Cake share 11,2
Source: SymphonyIRI A.T. june 2011
Biscuit Market
Purchasing families 6,2 million
Bucaneve share 3,8
Source: NIELSEN A.T. june 2011
Cracker Market
Purchasing families 2,3 million
Doriano share 11,0
Source: NIELSEN A.T. june 2011